Europe · Window Manufacturer

CWG Choices

🇬🇧 United Kingdom · Last reviewed by Justin Orloff

Cwg Choices window systems

Quick Facts

founded

Established UK trade supplier

United Kingdom

primaryMaterials

uPVC, aluminium, timber, Alu-clad (aluminium-clad timber)

glazingPartner

Trade supplier - glazing specified per product

marketTier

Mid-Range to Premium

Brand at a Glance

Country: United Kingdom
Product range: uPVC, aluminium, timber, Alu-clad
Market: UK trade - installers and fabricators
Speciality: Full material range from single supplier including Alu-clad
Climate context: UK - damp, mould, heritage timber context, salt air coastal

Product Range

uPVC windows and doors
Aluminium windows and doors
Timber windows and doors
Alu-clad windows

Why This System

CWG Choices Alu-clad products present two different surfaces to the window cleaner - the aluminium outer cladding faces the weather and is cleaned with aluminium protocol; the timber inner frame faces the interior and requires timber-appropriate care. The interface between aluminium cladding and timber frame on Alu-clad products is a potential moisture ingress point if water is driven into the joint during cleaning. This joint must never be pressure washed. UK timber windows from any supplier, including CWG, are subject to the UK's persistent damp climate - mould, paint failure, and swelling are the primary maintenance concerns and should be documented when observed.

Step 1 of 2: Manufacturer Recommendations

Official Care Guidance

No official guide published. The steps below are based on Justin Orloff's 25 years hands-on experience with this system.

Step 2 of 2: The Orloffs Protocol

The Orloffs Protocol

This is how I clean CWG Choices windows. The tools and technique below come from 25 years of daily professional work on the glass. Every step has been tested on real installations and adapted specifically for CWG Choices systems.

Pro Tools

My daily tool list. This is what I carry to every job.

1Separate cloths for aluminium and timber

2pH-neutral aluminium cleaner

3Mild soap solution

4Microfibre T-bar and squeegee

Watch the Window Cleaning Manifesto hereSee these techniques in action. Free, 5 minutes, lifetime access.

Pro Tips

Always identify the material type before selecting the cleaning product - CWG Choices properties can have uPVC, aluminium, and Alu-clad windows on the same elevation
On Alu-clad windows, clean the outer aluminium face first, then move inside to clean the inner timber face - keeps the workflow logical and prevents product cross-contamination
Flag any bare or deteriorating timber on CWG timber or Alu-clad inner frames to the customer in writing - UK damp accelerates timber failure once paint cover is lost

What NOT To Do

Do not pressure wash Alu-clad joint between aluminium cladding and timber frame
Do not use uPVC chemical cleaners on timber inner frames
Do not use abrasive pads on powder-coated aluminium cladding
Do not allow excess water to run onto bare or damaged timber sections
Do not use solvent-based cleaners on rubber seals or glazing edges across any CWG product

Bundle Kits and Tool Recommendations

Bundle Kit

Pro KitThe full professional setup. Brass squeegees, T-bar with applicator cover, tool belt, rags, soap, and bucket. Everything from the daily tool list in one box.Shop now →

Tool Recommendations

pH-neutral glass cleaner

View on Amazon [coming soon]

pH-neutral aluminium frame cleaner

View on Amazon [coming soon]

Very mild soap for timber inner frames

View on Amazon [coming soon]

Cleaning Frequency

Clean every 4–8 weeks depending on environment.

Frequently Asked Questions

How often should I clean CWG Choices windows?

For CWG Choices windows, we recommend cleaning twice a year depending on your local environment. Coastal or urban locations may need more frequent cleaning.

What tools do I need for CWG Choices windows?

Professional cleaning of CWG Choices windows requires my daily tool list of: Separate cloths for aluminium and timber, pH-neutral aluminium cleaner, Mild soap solution, Microfibre T-bar and squeegee.

What should I avoid on CWG Choices windows?

Do not pressure wash Alu-clad joint between aluminium cladding and timber frame

Does CWG Choices publish an official cleaning guide?

CWG Choices has not published an official cleaning guide. The protocol on this page is based on Justin Orloff's 25 years hands-on experience.

Can I use a water-fed pole on CWG Choices windows?

Yes, purified water via a water-fed pole is one of the safest methods for CWG Choices glass. Ensure TDS is at or near zero before use and avoid directing high-pressure water at seals or gaskets.

Field Notes

“CWG Choices Alu-clad windows are common in premium UK self-build and renovation projects. The customers at these properties often have high expectations - take extra care with tool marks and product residue on the aluminium outer face. UK timber inner frames on Alu-clad windows in older properties may have been painted with lead paint. If paint is pre-2000 and in poor condition, follow safe working practice guidance for lead paint - do not sand or scrape. CWG uPVC products clean identically to other UK uPVC profiles - pH-neutral cleaner, soft cloth, drain slot maintenance.”

Justin Orloff

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